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When
Building Customer Trust,
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That's a BIG problem on the Web today. Too many companies are setup to display their products and services with catchy descriptions, slick captions, and content that screams... "Beware! You are about to be sold! Well, GOOD LUCK! Let's think about the idea of selling for just a moment, and look at it from your own perspective. What does an Internet business need to do to make YOU feel at ease in making a purchase from them? Would it be important for you to know something about them? And wouldn't you have to wonder about...
In spite of all these NEGATIVE feelings, how do you suppose other people actually make their purchasing decisions? Maybe we all think alike? Let's take a look... How Do You Build Customer Trust?The facts indicate that the MAIN reason most purchases are made on the Internet is the result of any one, or a combination of the following...
Reason #3 -- "Through a personal recommendation from a trusted friend", and Reason #4 -- "Through a company that has earned your trust" are the KEYS to online success for most of us. The operative word in both of these reasons is TRUST! Sure, you can make a few sales online without building trust. But the REALITY is that you'll never make a living online WITHOUT IT! So how do you build customer trust? Actually, it's pretty simple... give potential customers what most of them came to your Web site for in the first place... What's that, you ask? Give your visitors high quality, benefit-laden INFORMATION about your products and services, BEFORE you ask them to spend their hard-earned cash with you.
That's how the pros do it... and you can too. All you have to do is remember... What your visitors are really looking for when they come to your Web site is information to help them with the problems they're trying to solve or the needs they're trying to fill. Forget about putting up yet another shopping mall. Unless you're affiliated with a well-known company, you would just be asking for disappointment. Thinking about duplicating one of those Web sites with banners all over the place? DON'T DO IT! Too many banners will yell... Sales Pitch! At this point you might be saying...
And, you would be correct! But look closer! Dr. Ralph Wilson's "Web Commerce Today" for example, is one of the most successful newsletters on the Internet. And people who want the information he offers will have to pay to get it! However, look closely at the amount of INFORMATION available at his site. Dr. Wilson has been online since 1995, and he has become a well-respected expert. Guess what? Most of Dr. Wilson's sales come from his newsletter subscribers, because like me and many others, customers have come to trust his advice and recommendations. But believe me when I say... "It takes TIME to build trust." That's why it's so important to start out the right way. Concentrate on creating your Internet presence in such a way that new visitors will learn to trust you. Once you've gained their trust, word of mouth will send even more business your way. When we get into Web site development, you'll get a lot more detail. But for now, just keep this idea of building customer trust in mind as we help you develop a solid strategy... one that actually makes sense. Up next... Let's
do a SWOT analysis of a typical
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