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Writing a Business Plan

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Business Plan Guidelines

Business Plan Outline

Executive Summary

Company Summary

Product Summary

Market Analysis Summary

Marketing Strategy

Management Summary

Financial Statements

Business Plan Software

When writing this section of your business plan, you should...

provide a description of your products and services and their key features;
describe your production process and any comparative advantages you may have; and
highlight any future plans you have to upgrade existing products or introduce new products and/or services.

What Are The Key Features Of Your Products and Services?

Why will customers buy your products and/or services instead of another company's?

Describe what makes your products and/or services unique in the marketplace and how they will differ from those of your competitors.

How Do You Produce Your Products and Services?

Describe how your products and/or services will be produced.

You may wish to highlight the resources used (both human resources and materials) and the process involved in the production of your products and services.

What About Future Products and Services?

Do you have any plans to update existing products or to offer new products and/or services in the next three to five years?

If yes, provide a brief description of what you plan to do.

Do You Have Any Comparative Advantages in Production?

Is there anything about your production capabilities that may give you an advantage over your competition?

For example...

do you have specialized skills,
new technology,
access to cheaper materials, or
low overhead costs?

If nothing comes to mind, leave the
Advantages section out.

The products you sell and/or services you provide will have a definite impact on your ability to attract investors.

Unique concepts with high growth potential and return on investment (ROI) will be attractive to venture capitalist.

However, the more traditional lending institutions would normally hesitate in providing support for risky ventures. They tend to focus more on LONG TERM relationships, with the prospects of additional business dealings with a company in the future.

Tailor EVERY aspect of the business plan
for your intended reader.

Market Analysis Summary is the next step.
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