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Taking
short-cuts in developing your web marketing strategy is NOT the
answer, because that will only cost you precious time and money in
the long run.
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"Our
goal is to help you recognize marketing mistakes... and AVOID them."
Already on the Web?
No Problem!
Our "7 Web Marketing Strategy
Essentials" will validate the work you're already
doing.
Because once you're sure about where you are, you can work out a
BETTER plan to get you to where you want to be.
A Web site just sitting on a
server does not earn revenue!
Developing
a Web marketing strategy depends on your current situation, or does it?
For example, if you are...
-
wanting
to increase the ROI of an existing Web-based business?
-
creating
a new product or service for the Internet?
-
expanding
your local business to the Web?
-
looking
to create a supplemental income stream?
All
of these marketing ideas can be achieved on the Internet.
Essentially, the fundamentals of your Web marketing strategy in each case
is linked by a common thread...
...they
ALL must satisfy the customer's needs...
AND...
...they ALL must consider HOW the customer uses the Web.
A brief illustration will give you the idea.
Does
This Sound Familiar?
-
You
type a word or phrase into your favorite search engine.
-
Then,
you click on a link from the search results that seems to match the
information you're seeking.
-
Upon
arrival, you quickly scan the site to evaluate if it has what you
need.
-
If
not, back to the search engine you go, for another try.
This
is the cycle of events that's repeated a bazillion times everyday.
The Web marketing strategy part of this course teaches you how to slow
that surfer down long enough to deliver your message.
Later, in Web site development, we'll show you how to get the traffic you
need and how to make the sale.
For now, let's look at...
7
Web Marketing Strategy Essentials
| Setting
Goals and Objectives for the Web |
Other
than making money, what goals and objectives have you planned for
your Web business? We offer a few suggestions. |
| Strategic
Marketing Options |
There
are only three! We'll help you choose the BEST one for you. |
| Web
Site Positioning |
How
will your Web site fit into the current marketplace. Can you find
your NICHE? |
| Building
Customer Trust |
An
evaluation of your customer and how to build trust in YOU and the
products and services you sell. |
| S.W.O.T.
Analysis |
If
you already have an online business, this analysis will help you
evaluate it. If not, use this information to AVOID costly mistakes. |
| Competitive
Intelligence |
A
useful checklist to help evaluate the competition. |
| Action
Plan |
Here
are some important points to keep in mind about putting your
marketing strategies into action. |
The best place to start
building your Web marketing strategy is to briefly look at setting
goals and objectives. Click
here to continue...
|
I'm Here to Help
I provide you with lots of
information about Web marketing at this Web site. If you have any
questions that have been unanswered, feel free to fill out the "Contact
Skip" form and I'll personally reply with the answer
and make suggestions about how to use the Internet to benefit your
business.
I LOVE spreading the word
about Web Marketing! ;-)
Contact
Skip here...
|
You're
in the "Web
Marketing Strategy"
section of our course...
[Setting
Goals and Objectives] [Strategic
Marketing Options] [Web Site
Positioning]
[Building Customer TRUST] [Web
Site SWOT Analysis] [Competitive
Intelligence]
[Action Plan]
Our
Main Menu
[Ideas
For Marketing Home] [Web
Marketing Strategy] [Web Site
Development]
[Web Marketing Mini-Courses]
[Free Marketing Courses] [Writing
a Business Plan]
You've
got to get "IT!"...
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