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Control
Web site development as you put your marketing strategy into action.
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Now that you've
completed the Web
Marketing Strategy session and identified your objectives,
keep our main ideas in mind as you start to develop your Web site.
The
keys are...
-
supply
information visitors want (Content)
-
satisfy
customer needs (Pre-sell)
-
get
high search engine ranking (Traffic)
-
make
the sale (Monetize)
Additionally,
let's add one more objective to the list...
Here's
how you do it...
First, we won't be using any of those Web marketing "TRICKS"
everyone else is trying to get you to use. They simply DO NOT work!
So,
what DOES work?
Use This Can't Miss Formula
For Success!
Let go through the process...
Web Site Content - Your #1
objective in Web site development should be to create TRUST! -- in
your products or services, and in YOU.
In
today's Internet market, people will have to trust you FIRST, before
they'll buy from you. So this is where you start.
While you're developing trust, you'll also want to...
Write Killer Sales Copy - Remember, just
putting up a Web site doesn't guarantee sales. If your Web site doesn't
sell, you're OUT-OF-BUSINESS. And that means you must write copy
that increases your odds of getting the sale...
Your
Web site must "Sell With Deadly Efficiency!"
To
accomplish this, there a couple of additional factors to consider.
Fast
loading graphics - will ensure your visitor will hang around
long enough to read your sales message. So, we talk a little
about things you can do to decrease loading times.
The other factor has to do with..
Acceptable
conversion rates (sales to visitors ratio) - Understanding how
well your Web site converts visitors into buyers will help you
concentrate on what adjustments may be needed along the way.
Now
your Web site is ALL SET to receive traffic... visitors can trust
your message, and you know how to Pre-sell.
But, what kind of traffic are you looking for?
You want...
Highly targeted traffic
(motivated buyers!) - Visitors motivated to buy your products and
services will dramatically increase sales potential. And that means...
working the fringes to get the BEST results.
You'll also need to get...
High search engine placement
- to drive the traffic to your Web site.
So you see, you really don't need tricks, because this formula works!
In this session you'll learn...
Web
site development the way we've outlined here is sure to...
"Create
RAVING FANS!"
So
let's get started...
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I'm Here to Help
I provide you with lots of
information about Web marketing at this Web site. If you have
any questions that have been unanswered, feel free to fill out
the "Contact Skip"
form and I'll personally reply with the answer and make
suggestions about how to use the Internet to benefit your
business.
I LOVE spreading the
word about Web Marketing! ;-)
Contact
Skip here...
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You
are in the "Web
Site Development" section
of our course...
[Web
Site Content] [Sell With Deadly Efficiency]
[Web Site Graphics]
[Web Site Conversion Rates] [Targeted
Web Site Traffic] [Search
Engine Placement]
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Main Menu
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