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Although
WEB SITE POSITIONING requires a top search engine ranking, you'll
also need to focus on HOW your site is positioned from your
customer's point of view.
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A
part of your web marketing strategy is to KNOW your customer, and provide
them with information important to them.
If you're positioned to satisfy customer needs, it's a WIN, WIN situation.
Here's an example...
The
position achieved at Taxi's Hamburgers™
Web site is nothing short of FANTASTIC! Take a look.
http://www.taxishamburgers.com.
Why
is this Web site so great?
Taxi's Hamburgers™ has built a Web site that's positioned to actually
sell HAMBURGERS over the Web!
Think about that for a minute.
Closely
evaluate how they are positioned, from the customer's perspective...
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Customers
can easily check the menu.
-
Download
the menu.
-
Order
Online.
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Order
by telephone
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Find
out what's on SPECIAL!
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Get
discount coupons.
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Verify
locations.
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Get
a party or event catered.
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Delivery
to your office.
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Free
monthly drawings for the kids.
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Free
kids meals during birthday month. And, MORE!
Web
Site Positioning Is About
Finding Your Own NICHE!
Of
course you want Web site positioning to maximize sales... so you've got to
find a way to hit your niche, but you also want to do it from your
CUSTOMER'S perspective.
Brainstorm unique ways to introduce your product or service to the
market. Did you know that most visitors do not buy on the first
visit to your Web site?
It's true! So...
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How
do you plan to bring them back?
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What
can you do to set your Web site apart from the competition?
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How
can you best present the benefits of your product or service to
attract repeat customers?
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How
can you tell a visitor that your Web site offers something SPECIAL?
Without hype!
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Are
you offering your best ideas to take full advantage of what YOUR
customers want?
You'll
be able to answer all of these marketing questions better when we get into
Web site development.
Here's
the main focus for this session...
Whenever
you actually stop and think about how your Web site is positioned from
your customer's perspective, that's the time when can you start to
develop a feel for how to actually achieve the right position on the Web.
Web
site positioning will come easier by
building customer trust. Click here to find out why!
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I'm Here to Help
I provide you with lots of
information about Web marketing at this Web site. If you have any
questions that have been unanswered, feel free to fill out the "Contact
Skip" form and I'll personally reply with the answer
and make suggestions about how to use the Internet to benefit your
business.
I LOVE spreading the word
about Web Marketing! ;-)
Contact
Skip here...
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You're
in the "Web Marketing Strategy" section of
our course...
[Setting
Goals and Objectives] [Strategic
Marketing Options] [Web Site
Positioning]
[Building Customer TRUST] [Web
Site SWOT Analysis] [Competitive
Intelligence]
[Action Plan]
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Main Menu
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For Marketing Home] [Web
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Development]
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